Аналитик кампаний CRM

Bell Integrator

Bell Integrator - Data Analyst, Middle level. Format: office work; city ​​- Moscow. The salary is not specified in the vacancy - it will be discussed during the interview. Digital Sales and Communications Team, Precious Products metals and currency (B2C segment). The team launches client communications: push, SMS, banners, stories and longreads. We work at the intersection of business and marketing - our campaigns are aimed on sales and engagement, and we can measure their effectiveness in in numbers. We are currently looking for an analyst for launching CRM campaigns who can help. we need to scale our operational processes and launch more quality communications for clients. Requirements: Technical/economic education (preferably IT: databases and databases) Excellent knowledge of SQL: writing and optimizing complex queries; Experience with Teradata / SAS / Siebel CRM / Python tools. advantage Knowledge in the field of CRM marketing: Understanding of digital communications tools (banner, landing page, stories, pop-up, push) Understanding of CRM sales tools (segmentation, clustering, propensity models, types and types of CRM campaigns) Knowledge of sales tools for online and offline channels Understanding the sales funnel offline and online Experience developing and launching campaigns Understanding of the basics of data analysis, ability to work with numbers; Experienced Excel user Responsibilities: Participation in the implementation of infrastructure initiatives: setup data flows, working with storefronts, preparing technical documentation Checking and participating in setting up storefronts, understanding sources and data storage principles Analytical support for working with DS models (selection data, assessing the correctness of features, testing hypotheses) Interaction with data engineers and architects Preparation and launch of secondary campaigns in Sberbank’s digital channels (Sberbank Online mobile application, email campaigns, telemarketing) - setting up campaigns within the framework of communication plan, coordination of selection criteria and target segment, support of the process from idea to launch Support for existing campaigns: making changes, identifying and correcting errors; Timely diagnosis and elimination of emerging malfunctions at all stages of the preparation and implementation cycle campaigns Development and implementation of activities aimed at increasing effectiveness of targeted campaigns: analysis of information in storefronts the data is sufficient to carry out the campaign, formulating requirements for the modification of display cases; Generation of ideas, testing hypotheses, conducting A/B testing aimed at improving targets and increasing efficiency Conditions: Opportunity for career growth and gaining expertise in the country's leading financial organizations; Discounts on fitness center memberships, English language courses; Moscow, Kutuzovsky Avenue, 32 (Office). Source: Habr Career, published 08/09/2026. The response is on the original page.

Аналитик по данным · Middle · SQL · Москва

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